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Privacy Statement

Shandong Weifang Rainbow Chemical Co., Ltd. (the "Rainbow Agro" or "we" or "us") is committed to respecting the personal privacy of the individuals who use this Site. 

The privacy statement posted on this site describes Rainbow Agro’s current policies and practices with regard to the personal information collected. Please take a few minutes to carefully review these, by accessing and using this Site you agree to follow and be bound by privacy statement.

Effective date.

August 1, 2020


Rainbow Agro reserve the right to make changes to this Statement at any time.  Any changes will be posted in this Statement and material changes will generally apply only to activities and information collected on a going forward basis.  We encourage you to regularly review this Statement to make sure you are aware of any changes and how your information may be used.

Scope of this Statement.

This Statement covers the personal data and information (hereinafter “Personal Information”) we collect through this site.  Personal Information is data that identifies you personally, either alone or in combination with other information available to us.  Examples of Personal Information include your name, address, email address, and the information you provide when you use our site for various information consultations.

What Personal Information do we collect through our site?

Personal Information refers to information that lets us know the specifics of who you are. Personal Information is requested when you order a service, register for an account and send us feedback. For example, this information might include your name, address (both billing and registered), email address, industry and product details,  or other information. Such information may be held on our contacts and administration databases either because of the work we have done with you or are currently engaged in, or because we believe you might be interested in receiving material from us about our business, products, programs and services. This allows us to manage our relationship with you efficiently, improve our site and the services which we offer to you and to target items of interest we may send to you.

Non-personally identifiable information refers to information that is statistical in nature only and that does not, by itself, allow to identify a specific individual or entity, and which depends upon the visiting you do on the site. For example, this information may include the domain from which you access the internet, the date and time you access the site, and the internet address of the website from which you linked directly to the site. This information is used in an aggregate form to make the site more useful and attractive to its users.

Cookies and similar technologies.

We use "cookies" and other web technologies to collect information and support certain features of our sites. “Cookies” provides us with information about the ways visitors use our sites – which pages they visit in what order, which links they use, and how long they stay on each page. If you do not wish to receive cookies, you may set your browser to reject cookies or to alert you when a cookie is placed on your computer. You may also delete our cookies as soon as you leave a site. Generally, the information we collect using these web technologies does not identify you personally.

How does Rainbow Agro use your Personal Information?

we use the Personal Information we collect through our site: To provide the products, information and services you request from us; For security, credit or fraud prevention purposes or any other legal obligation; To contact you with special offers and other information.

Based upon a legitimate interest we have:

To provide you with effective customer service;

To provide you with a personalized experience when you use our site;

To display personalized advertising when you visit our site;

To contact you with information and notices related to your use of our site;

To invite you to participate in surveys and provide feedback to us;

To better understand your needs and interests;

To improve the content, functionality and usability of our site;

To improve our products and services;

To improve our marketing and promotional efforts;

For any other purpose identified in an applicable privacy notice or other agreement between Rainbow Agro and you.

How does Rainbow Agro share Personal Information?

We may share Personal Information about visitors to our Site among the companies of our global group, including in count ries without adequate data protection, for purposes related to the business of those companies. We may also share Personal Information about website visitors with third parties when you consent to disclosure, to comply with law, court orders, or legal process; to enforce or apply our agreements or protect us and our rights, by operation of law, when such Personal Information is transferred as a part of sale of assets.

We will provide aggregated data about products and services purchased, visitor interests, demographics and other information collected from our Site to trade partners, advertisers and other interested parties so that they can learn what products and services are most popular to our customers. Aggregated data will be in anonymous group statistical form and not associated with any individual person.

We may obtain services from outside parties (for example from hosting providers) in various countries, some of which may not be considered to be countries with an adequate level of data protection, to assist us in operating the Site and in processing the information described in this Privacy Policy.

Except for these uses, we consider Personal Information collected through your visit of the Site as confidential, and treat it as such. Generally, we retain such Personal Information on file for no more than one year.

Your choices

We respect your right to make choices about the ways we collect, use and disclose your Personal Information. In most cases, we will ask you to indicate your choices at the time we collect your Personal Information. We will also include an "opt-out" link in newsletter or promotional email we send you so that you can inform us that you do not wish to receive such communications from us in the future.

How does Rainbow Agro protect Personal Information?

We maintain a comprehensive data security program, including commercially reasonable administrative, physical and technological security measures, to protect Personal Information from unauthorized access, unauthorized use, and unauthorized or accidental destruction, modification or disclosure. Although we take commercially reasonable precautions to provide an appropriate level of security, we cannot guarantee the security of Personal Information provided over the internet or stored in our databases.


Our Site is not directed nor targeted to children under the age of 13. We do not use our Site to knowingly solicit Personal Information from, or market to, children under the age of 13. If you are under the age of 13, do not provide us with any Personal Information. If we learn that someone under 13 has provided Personal Information through one of our sites, we will use reasonable efforts to remove such Personal Information from our databases.

Questions, concerns and complaints concerning our privacy practices

Should you have any question or concern on how Rainbow Agro utilizes your Personal Information, you can contact our –

You also have a right to lodge a complaint with the relevant supervisory authority.