Rainbow Malaysia CSR Initiative To Support Local Growers
With the impact of COVID19 pandemic, Rainbow Malaysia has taken initiative to support the production of local growers with its corporate social responsibility program.
A variety of products worth over USD15,000 has been distributed by the Rainbow Malaysia sales force in the field, with more than 200 growers benefited from the program. Providing rapid response to the needs of customers and market changes are part of Rainbow philosophy. This agility allows Rainbow to grow steadily with their customers in the ever – challenging market.
Adrian Liew, Country Head of Rainbow Malaysia said, “The initiative is carried out as part of Rainbow Malaysia’s appreciation to the dedication and sacrifices of nation food growers who are working tirelessly in order to ensure continuous food supply during the tough time.”