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Rainbow Agro Russia moved into the new office

2023-04-13

Recently, the new office of Rainbow Agro Russia was officially put into use.

The new office covers an area of about 350 square meters. It is located in the Meridian Commercial Tower, the commercial center in the northwest of Moscow. The transportation is convenient and the facilities are complete. It provides a good place for employees' daily work and customer business negotiations.

Russia has become the seventh largest market for crop protection products around the world, with a high market value of agrochemicals, and its main products are herbicides, accounting for more than 60%. Registration takes a long time, the investment is large, and the rules are complicated, which there is going to be a relatively high threshold. Rainbow has continuously screened and invested in the Russian market since 2016, and obtained the first registration in 2021. So far, we have obtained many registrations, which enables Rainbow to enrich, optimize and upgrade its business model in Russia based on self-sustained registration

According to the company's medium and long-term strategy, Rainbow will further improve the construction of the global marketing network, and carry out in-depth expansion and optimization and upgrading of the business model on the basis of the existing large-scale business market. Based on this strategic plan, the company decided to invest to establish the Russian subsidiary company in March 2022 and build a local team. At present, the Russian company has been established and hired a local experienced country manager. In the future, the company will constantly implement the medium and long-term strategic plan, practice the company's core values, stay close to the market, deepen the business, improve the registration layout, and develop multiple business models at the same time, which will strongly support the further improvement of the construction of the global marketing network, and serve various customers with more high-quality and comprehensive services